Understanding donor Psychology – a new natural language processing technique
Who gives to charity? Don’t overthink it, just say the first thing which comes to mind. Perhaps your first thoughts...
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To post or not to post on social media, that’s the question
Looking back to the beginning of 2020 when the coronavirus pandemic struck hard in the UK, and many people were...
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A Wood for Trees insight on mince pies this Christmas
Whether you love them, hate them or fall somewhere in between, this 13th century sweet treat has once again re-entered...
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Wood for Trees and Cats Protection finalists of Best Use of Apteco Software Award 2021
Wood for Trees is delighted to announce we’ve been selected alongside our UK leading cat welfare charity client, Cats Protection,...
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How to deliver a more data driven approach to fundraising
Join Wood for Trees MD, Jon Kelly, and Symon Russell, Director of Individual Giving at Air Ambulance Charity Kent Surrey...
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Culture eats strategy for breakfast
I’ve read a couple of things in recent days which really rang true and reminded me of a well-known saying....
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