Data hygiene ensures the cleanliness of your data

Using the latest software and our years of experience we offer a full data bureau service for more complex jobs and projects that require finer detailing or a consultative approach, such as, database consolidation or cleansing.

At A Glance

  • Full Account Management service
  • Multi File Uploads
  • Complex data cleanse and consolidation
  • Detailed reports and example data supplied
  • Detailed, considered deduplication including duplicate consolidation of transactional history etc.
  • Full suppression service – No Mail, Goneaway and Deceased:
    • Transaction and basket analysis
    • Data aggregation
    • Geographic analysis
    • New variable creation
    • Digital marketing

Data can be considered ‘clean’ when it is relatively error-free. Dirty data can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields from disparate systems. Errors can be introduced at any stage of the data entry, storage and management process.
Data cleansing is the process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated.

Typically, the process involves updating, standardising, and de-duplicating records to create a single view of the data, even when stored in multiple, disparate systems.

By removing outdated and incorrect information you ensure only accurate, up to date and high-quality data remains. Data cleansing should be conducted on a regular basis to prevent decay of the data you hold in your systems.

By following data hygiene best practices, you can ensure your organisation has taken the first step to good data management—meaning you’ll know what you have, where you have it and when it should be properly disposed of.

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