Understand your membership base

At Wood for Trees, we’ve 15+ years’ experience in delivering high-quality data analysis and insight to a variety of businesses, plus we’re MemberWise and Memcom accredited suppliers.

We understand the challenges you face in acquiring and retaining the right members and getting them to engage with your membership programme or benefits, while adding value to your organisation and enabling it to grow.

At a glance

  • Foundation audit to gain insight into your membership base using your data
  • Member profiles to fully understand your base and discover new opportunities
  • Data roadmap to get the best from your data and future-proof your strategies
Data discovery

Data discovery

The first step in data discovery and unlocking the full potential of your membership base always begins with a foundation audit. Working with your team and key stakeholders, our expert data engineers and analysts spend time delving into the detail of your systems, processes and strategies.

Once we understand your objectives and what data is currently held, we can begin to dissect the quality and quantity of your data but also reveal key insights into your members, such as behavioural patterns, acquisition and retention trends, and demographic profiling.

Data strategy

Data strategy

From this, we’ll present you with a full report on your membership base, as well as a roadmap to develop and implement targeted strategies and decision making for the future.

Once the foundation audit is complete, we can offer our continued support, such as building reporting dashboards and implementing marketing automation using the Apteco Marketing Suite. We can also provide our consultancy and mentor your teams to enhance their data skills.

Learn more about our foundation audit for membership organisations here.

Download our Swim England case study here, to find out how we helped the organisation understand their email engagement through a foundation audit.

Visit the MemberWise website to read our best practice blog series:

Would you like to find out more? Contact our team of data experts via this enquiry form and we’ll be delighted to help.

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