The InsightHub for charities campaign bundle will help develop your understanding of campaign performance across your organisation to establish what resonates with your support base
The campaign bundle consists of:
- Campaign – Review and asses the performance of your marketing campaign activities
- Email – Review and asses the performance of your email campaign activities
Campaign report
Campaign trends
From a top level, right they way through all of your campaign level filters, track and understand exactly how your campaigns are performing across the last decade. Gaining a full understanding of past performance ensures you’re equipped to make the right decisions when it comes to future activity.
Campaign details
Dig into the minute details of each campaign report to better understand their performance comparatively.
Email summary
This page contains high level analysis of your email campaign performance which can be broken down across multiple timeframes and displayed as positive or negative trends.
Email detail
Dive even deeper into your email campaign performance to see granular details on metrics like opens, clicks, bounces and unsubscribes.
Email compare
Compare the performance of email campaigns directly against each other.
