09/02/23 Today, Edit Agency Limited, part of The Salocin Group has strengthened its charity proposition by acquiring the trade and assets of award-winning data insights and systems agency, Wood for Trees.
Wood for Trees specialise in helping charities gain more value from their data assets. The company will join existing brands Edit and Join the Dots, which deliver intelligent data solutions, marketing technology, customer acquisition and retention strategies for some of the world’s most recognised brands and charities.
Wood for Trees is an award-winning business providing powerful solutions to the charity sector such as InsightHub for Charities. InsightHub has been designed from the ground up to compile, visualise and democratise industry leading insights for charitable organisations looking to boost supporter engagement and maximise return on fundraising activities, providing the detailed level of understanding any charity needs to thrive. Wood for Trees won the coveted Best Use of Apteco Software Award jointly with Teenage Cancer trust, and Apteco Partner of the Year in November 2022.
Nick Dixon, CEO of Edit Agency Ltd and founder of The Salocin Group stated, ‘we are delighted to welcome the Wood for Trees clients and the talented employees which will create an even greater supporter engagement agency in the charity sector. Charities are a particular focus for us, especially with our B Corp certification, as we look to extend the number of purpose-orientated organisations we work with.’
‘Combining Wood for Trees’ data insights for the charity sector with Edit’s capabilities in CRM Strategy, data platforms and marketing technology and Join the Dots’ data-driven media planning and acquisition team, will help us optimise supporter connections for the charity sector. Together we will be serving over 50 charity clients.’
Jack Mason, CEO of Inc & Co the parent company of Wood for Trees said, ‘we invested in the business for just over two years as part of our acquisition of a larger group. With Nick’s ambitious plans for The Salocin Group and Edit Agency, the synergies and strategic direction were obvious for us as investors to realise this investment.’
‘Edit Agency is an ideal home for the Wood for Trees employees and their fabulous clients. We wish the team every success’, commented Mason.