“Cash often comes second best to regular giving, but the best way to think of it is not as an alternative to regular giving but as an additional offer. It will often engage a different and extra audience to regular giving — and one which can be just as valuable if nurtured correctly.”
Wood For Trees’ Managing Director, Jon Kelly, recently partnered up with DTV Group to share their ‘7 reasons why it’s time to fall back in love with cash.’
Whilst they suspect that the charity sector might be a little guilty of ignoring the potential of cash givers and disregarding them as an important part of the mix during the pandemic, they discuss the long-term and lifetime value of regular cash giving.
Falling back in love with cash comes with many benefits, from an instant ROI to a widened supporter base. You can read the full article here.
