Charity email marketing soft opt-in
The Data & Marketing Association UK (DMA UK) recently announced the government had accepted an amendment to the Data (Use & Access) Bill to include charity email marketing soft opt-in, which will allow for UK charities to potentially earn an additional £290m annually.
As a DMA UK member, Wood for Trees, part of Salocin Group, provided data analysis in support of their lobbying, to get this clause reinstated in the bill.
Read more in our blogDMA UK and Wood for Trees partnership
Salocin Group is a key sponsor of the Data & Marketing Association UK (DMA UK) Data Conference on 13 March 2025.
Chris Combemale, Director of Policy and Current Affairs at DMA UK, will deliver a speech on how they’ve successfully lobbied for the DUA Bill amendment to include soft opt-in for charity email marketing, highlighting Wood for Trees data analysis.
DMA UK will also be hosting a joint live webinar with Wood for Trees and industry leaders once the bill has passed, expected to be as early as mid-2025, to explain how to maximise email marketing for charities and share practical guidance.
Express your interest in the webinar by completing this form – we’ll email you once the webinar date and time has been confirmed, and you’re able to register to attend.
Register your interest in our webinar
Help for charities navigating change
Wood for Trees can provide expert guidance to help charities navigate this legislative change for charity email marketing, such as by conducting Legitimate Interest Assessments (LIAs), implementing effective consent and preference mechanisms and crafting high-impact email campaigns, with AI-powered personalisation and data-driven insights.
Read more here and contact us to start preparing your charity for the soft opt-in era.
