Wood for Trees

Single Supporter View: the marketer’s holy grail just got holier

The Holy Grail: drinking vessel of legend, giver of miraculous powers (eternal youth, infinite sustenance, guaranteed happiness, take your pick). It is also, we are assured through centuries of myth and mystery, very, very hard to find. Which is why, when more than one fundraising marketer is gathered together and the subject of the Single …

Single Supporter View: the marketer’s holy grail just got holier Read More »

Donor Index delivers machine learning analytics to charities – large or small

Wood for Trees parent company MyLife Digital has harnessed the power of machine learning and artificial intelligence to help charities improve their understanding of supporters and their behaviours. The cloud-based Donor Index service provides rankings of supporters’ expected value. These insights can be applied to improve segmentation accuracy and fundraising performance. Donor Index has been …

Donor Index delivers machine learning analytics to charities – large or small Read More »

How universities and charities should be changing – 3/3

So far in this series we’ve considered what charities and universities can learn from each other when it comes to fundraising. We’ve discussed how charities could learn a lesson in engagement from universities – maintaining relationships with alumni until they are ready to give. We’ve also looked at how universities could do more to diversify …

How universities and charities should be changing – 3/3 Read More »

About Loyalty: breakthrough benchmarking metrics for charities

About Loyalty is more than just a one-off research project. It’s a first for the charity sector in measuring ‘attitudinal loyalty’ (the way a donor feels loyalty towards a charity) rather than just ‘behavioural loyalty’ and financial KPI’s. A joint venture between Wood for Trees and Roger Lawson Consulting, About Loyalty has loyalty at its …

About Loyalty: breakthrough benchmarking metrics for charities Read More »

>