Lesley Duncan – Senior Analyst @ Wood for Trees When the UK went into lockdown back in March, the fear amongst charities was palpable. Face-to-face fundraising stopped, and events expected to raise millions were either postponed or cancelled altogether. Since then, people everywhere have been showing their support in a wide variety of ways. Looking at
Jon Kelly – Director of Analysis @ Wood for Trees In 12 years, I have lost count of the number of times I’ve been asked how somebody’s lifetime value or retention rates compare to the rest of the sector. Benchmarking! Everybody wants it, but at the same time, people can be (rightly) wary of it
Tim McKenzie – Analyst @ Wood for Trees The ‘new normal’ – a simple phrase that changed our lives. Fortunately for me, the ‘new normal’ happened to coincide with my first week at my new job. . . After a decade with my previous employer (also in the charity space), it had become clear to
How many active supporters do you have? How has this changed over the last year, or even the last 10 years?
On the face of it these seem like very simple questions, but how many of you can truly give unequivocal answers to them? Jon Kelly explores this topic here…
Why is measuring Lifetime Value (LTV) so important? Getting it right may be easier that it seems. Here we cover some of the questions you need to ask yourself and provide some examples of LTV in action.