How many active supporters do you have? How has this changed over the last year, or even the last 10 years?
On the face of it these seem like very simple questions, but how many of you can truly give unequivocal answers to them? Jon Kelly explores this topic here…
Why is measuring Lifetime Value (LTV) so important? Getting it right may be easier that it seems. Here we cover some of the questions you need to ask yourself and provide some examples of LTV in action.