The Blog

The latest news and views from the Wood for Trees team

Data for Good – A Personal Journey

J Cromack – MD @ Wood for Trees It isn’t every day you find yourself being nominated by your peers and then shortlisted for a couple of awards. I’m very humbled and honoured to have been shortlisted for Data for Good champion and Privacy & Trust champion at this year’s DataIQ Awards and I look

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Is Your Email Account Suffering From Social Distancing?

Rob Dyer – Senior Analyst @ Wood for Trees It’s now five months since the UK went in to lockdown, as the Coronavirus pandemic swept across the globe. While some restrictions are easing, many of us are going to be working from home for a while yet, me included. This is placing prolonged strain on

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Scotland’s community response to lockdown

Lesley Duncan – Senior Analyst @ Wood for Trees When the UK went into lockdown back in March, the fear amongst charities was palpable. Face-to-face fundraising stopped, and events expected to raise millions were either postponed or cancelled altogether. Since then, people everywhere have been showing their support in a wide variety of ways. Looking at

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How to avoid the common pitfalls of charity benchmarking

Jon Kelly – Director of Analysis @ Wood for Trees In 12 years, I have lost count of the number of times I’ve been asked how somebody’s lifetime value or retention rates compare to the rest of the sector. Benchmarking! Everybody wants it, but at the same time, people can be (rightly) wary of it

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