How many active supporters do you have? How has this changed over the last year, or even the last 10 years?
On the face of it these seem like very simple questions, but how many of you can truly give unequivocal answers to them? Jon Kelly explores this topic here…
Why is measuring Lifetime Value (LTV) so important? Getting it right may be easier that it seems. Here we cover some of the questions you need to ask yourself and provide some examples of LTV in action.
Nominated by Cats Protection, we’ve been recognised as the marketing service provider that helps the charity sector achieve exceptional results, time after time.
Jarrod Salmons spent a year with Wood for Trees on a placement as part of his university degree. Just before he returned to his studies we asked him – how was it for you, Jarrod?