Month: May 2016

About Loyalty: breakthrough benchmarking metrics for charities

About Loyalty is more than just a one-off research project. It’s a first for the charity sector in measuring ‘attitudinal loyalty’ (the way a donor feels loyalty towards a charity) rather than just ‘behavioural loyalty’ and financial KPI’s. A joint venture between Wood for Trees and Roger Lawson Consulting, About Loyalty has loyalty at its …

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